About us

Casual Diva is a fashion brand from Sweden. Aiming for a brand with everyday basics for all proud divas out there.


Casual Diva was created in 2020 during Coronas time of life. The idea of bringing my own brand to life always seemed like I distant reality. But now was the time to take the future in my hands, and finally unleash my creativity and get to work on making my dream into reality.


We hope you love Casual Diva, and thanks you so much for supporting a small business made with love.


Sofia founder of Casual Diva